If being stuck in quarantine made you miss live music, you’re in luck. Blended Festival San Diego is back with an event that aims to “blend” together food, music and alcohol — resulting in a festival that offers something for everyone.
Blended Festival is the brainchild of My Wine Society, a social media app based in San Diego that guides wine-lovers in various cities, telling them where to find the best wines and wineries in their area.
John Bazzo, the president of My Wine Society, said the app, which was launched in 2018, filled a need for people who love wine, but might not be in the know the best places to find it.
“We wanted to create a social media platform for the wine community to get together, see what they liked and know where to go if you’re new to a community,” he said.
From there, the Blended Festival was born as a way to bring the My Wine Society app to life. The first Blended Festival was held in August 2019 at Waterfront Park. The inaugural event was a success, and My Wine Society planned three more festivals (in San Diego, Chicago and Valle de Guadalupe) in 2020. Of course, those events were canceled in the wake of the COVID-19 pandemic.
During that hiatus, the festival went through some changes.
Originally, it was known as the Blended Wine Festival, but Bazzo said he felt the name didn’t embody the true spirit of the spirit, which is a “blend” of various types of food, music and alcohol. So they dropped “Wine” and in 2021, Blended Festival held two more events: In August, Blended Festival hit Nashville and in September, it took place in Austin.
But Kristy Rumsey, Director of Media, Communications and Social Media Marketing for My Wine Society, said that they’re most excited to bring Blended home.